Opera Digital Marketplace

Challenge 

An Italian opera production manager had the vision to create the world's first digital marketplace for renting, buying, and selling opera productions. She knew the sector but did not know how to launch the new service.

Business Risk

It was a clear opportunity with no existing competitors. It was critical to get the business up and running and build network effects before a competitor was established.

Outcome

A gigCMO Fractional CMO was engaged for over 6 months with on the ground presence in the UK and Italy. The FCMO delivered the go-to-market programme and provided ongoing marketing support.

The Founder was presented with an opportunity to sell a stake in her business within 6 months.