Transition from Founder

Challenge

The majority owner and founder of a specialist research company wanted to ensure clients valued the whole team at the company and not just her. At this point, her personal involvement in project delivery had become critical to winning new clients.

Business Risk 

The company would not be able to grow if the clients only wanted the involvement of the founder.

gigCMO Roundtable's Advice

The company had not invested sufficiently in content creation, and it was only the founder who had a public reputation.

A content strategy was developed to highlight the experience and capabilities of other members of the team.

The founder remained involved in closing the deals but was no longer required to manage the programme delivery.