Full services around London Fashion Week

LER is the most recent project by Yixian Li, the Shanghai-based founder of highly-regarded 'new classical' label Xianzhuo. Melding the historic craftsmanship and traditional silhouettes that defined Xianzhuo with the elegant simplicity of contemporary Scandi everyday wear.

We provided a full package of services for the brand from application, news release, PR, buyer development, KOL collaboration which enhanced the brand's public profile in Europe.

LER's values of balanced lifestyle and sustainable growth has garnered the brand a devoted following among globally-oriented, professional women in its native China. Meaning 'smile' in Swedish, the LER's Chinese name - 子时 - borrows the concept of traditional Chinese belief of catching the best time for transformation.