Esprala Drinks

Company description

The remit for Esprala was to introduce a soft drinks range that gave back the ‘wow’ factor. The goal was to disrupt the status quo and bring back some taste bud tingling excitement with a range of vegan fruit based, low calorie functional soft drinks. The Esprala drinks range is unique in the use of exotic fruit flavours such as citrus calamansi from the Western Pacific or crisp Fuji apple from the land of the rising sun, infused with interesting plant based botanicals such as Kenyan black tea, ginger or elderberry for an enhanced flavour experience and antioxidant boost. The needs of a wide demographic are met with consumer drivers such as premium ingredients, no added sugar and a low calorie content plus a widely accepted taste profile, as demonstrated in consumer survey results with the Craft Gin Club in 2021. 72% of consumers surveyed rated Esprala 8 or above out of 10 51% of females surveyed rated Esprala 9 or above out of 10 49% of females surveyed rated Esprala 9 or above out of 10 64% of consumers surveyed very likely to purchase in the future