Germany - Service contract for the creative reorientation of the location campaign of the Free State of Saxony So geht sächsisch

Description

The Free State of Saxony is planning the creative and strategic reorientation of its established location campaign "So geht sächsisch." and is looking for an accompanying agency. The aim is to find new creative ideas for the development and expansion of an overarching "umbrella communication" that benefits Saxony as a whole and supports and flanks the local protagonists in order to significantly improve the effectiveness of advertising for the Free State. In addition, the location campaign should continue to significantly enhance the image of the Free State of Saxony and its inhabitants in general. This should improve the basic attitude towards the Free State of Saxony and thus achieve an openness and positive expectations towards communication of any kind from Saxony. At the same time, the general awareness of the special location factors of the Free State of Saxony should be continuously and measurably increased. Key elements of the established corporate design of the location campaign - such as the word and figurative mark "So geht sächsisch." or the color scheme and fonts - are to remain unchanged.

Opportunity closing date

16 January 2025

Value of contract

to be confirmed