Germany - Media response analysis for the zdi.NRW joint initiative

Description

The client (matrix GmbH & Co. KG) performs the function of a state office for the joint initiative Zukunft durch Innovation.NRW (zdi.NRW) (http://www.zdi-portal.de) for the Ministry of Culture and Science of the State of North Rhine-Westphalia. In this function, the client is responsible for press and communication work for zdi.NRW. A media resonance analysis is to be tendered in order to record the resonance of media reports that contain and thematize zdi.NRW as a term.
The way zdi communication works has changed in recent years: Social media channels and online media are increasingly used, messages on different online channels are interlinked and the classic press release and its reprint in print media are used far less. Reporting takes place predominantly online. A future media response analysis should be able to map this change in the way communication works and show the ways in which the zdi state office and the zdi networks/zdi student labs inform the public today.
For the zdi.NRW project, a media clipping including media resonance analysis will be tendered. The cross-media evaluation is intended to record media reports in online and print media as well as in social media channels and enable a holistic view.
The contract is scheduled to run from 23.03.2024 to 31.12.2024 with the option to extend by one year (until the end of 2025).
The estimated total value is less than €10,000 per year (excluding VAT).
Questions regarding the tender can only be sent by e-mail to paul@matrix-gmbh.de. Bidder questions are permitted until 20.02.2024, 8 pm. The answers to the then anonymized questions will be published on 22.02.2024 on the following page: https://zdi-portal.de/ausschreibung-medienresonanz-analyse/
Details of the contractor's service modules and the timetable for the procedure can be found in the tender documents.

Opportunity closing date

08 March 2024

Value of contract

to be confirmed