France - Advertising campaign services

Description

The purpose of the Framework Agreement is to provide support services for the implementation of communication strategies, and the design, creation and production of communication tools, for the benefit of the Beneficiaries of the Framework Agreement.
The purpose of the Framework Agreement is to provide support services for the implementation of communication strategies (design-creation, production, activations). These services cover in particular:- strategic planning: diagnosis, benchmarking, study of targets and message receptivity, analysis and proposals with regard to the issues at hand; - strategic recommendations: creation-conception of creative intentions for all types of media (advertising, print, digital, etc.), recommendations for activations, etc.; - strategic planning: analysis and recommendations for all types of media (advertising, print, digital, etc.).), recommendations for activations, recommendations for branding (brand platform and architecture, charter);- production of creative variations by media type: production and delivery of the various masters;- possible execution of activations The purpose of the Framework Agreement for subsequent contracts is to provide support services for the implementation of communication strategies (Conception-Creation, production, activations). These services cover in particular:- strategic planning: diagnosis, benchmarking, study of targets and message receptivity, analysis and proposal with regard to the issues submitted;- strategic recommendation: creation-conception of creative intentions for all types of media (advertising, print, digital, etc.), recommendation of activations, recommendation in terms of branding (brand platform and architecture, charter);- realization of creative variations by media typology: production and delivery of the various masters;- possible realization of activations.

Opportunity closing date

24 July 2024

Value of contract

more than £50m