France - Advertising and marketing services

Description

The expected services are the definition and implementation of an SEA strategy, Google Display, Display YouTube, the management of the Google Ads account for the sites project-gaz.grdf.fr (B2C), GRDF.FR (individuals and companies) and cegibat.grdf.fr (B2B).In SEA, GRDF wishes to position itself at the heart of the active searches of Internet users on all the requests identified in connection with the target and objective of each website and according to the project maturity. Referencing of a Display agency specialized in social networks for the sites projet-gaz.grdf.fr (B2C), GRDF.FR (Individuals and Business) and cegibat.grdf.fr (B2B).the social media concerns:- facebook Ads,- linkedin Ads. The services expected for the referencing of an affiliation agency for the Consumer Market (MGP): - e-mailing to the CPL,- e-mailing to the minimum guaranteed,- retargeting to the CPL,- other innovative performance-related action. The services expected for the referencing of a Display agency for the Consumer Market (MGP): project-gaz-grdf.frThe display can take several forms:- native Ads,- display,- retargeting display,- insert newsletter,- e-partnership,- e-mailing CPM. The services expected for the referencing of a Display agency for the Business Market (MA): Cegibat, Appli Appliances Installers, GNV, GRDF Entreprises...- native Ads,- display,- retargeting display,- insert newsletter,- e-partnership,- e-mailing CPM.

Opportunity closing date

07 May 2019

Value of contract

£1m-5m