Online event
The Power of Culture: Winning in Global Markets
Friday 07 November at 12:30PM
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Discover how cultural insight can give you a competitive edge in international trade by ilding trust, shaping strategy, and driving global growth.
What you’ll learn
- Achieve strategic advantage by integrating cultural insight into your planning e.g. for your market visits, meetings and negotiations.
- Gain competitive edge by developing culturally appropriate marketing, sales and product design strategies for your services or goods.
- Source the latest language and culture advice and resources to support your export growth strategy.
Description
Join our fascinating session on the power of culture in international trade. Whether you’re a seasoned exporter or just starting out, this event is packed with insights and practical strategies to help you to build trust and thrive in global marketplaces.
Discover why people think, behave, and communicate differently across cultures and how you can turn these differences into your competitive edge. We’ll dive into real-world examples and share essential tips for navigating business etiquette and sales negotiations. You’ll gain fresh ideas to help you build trust, enhance your sales and marketing strategies, refine your product and service design and develop your people, giving you the edge to excel in international trade.
Speakers
Sara Knowles
Advisory Team Manager based in Northern England, Department for Business and Trade
Drawing on many years of international experience in cultural relations and international trade, Sara advises exporters on integrating cultural intelligence into strategy, global marketing, and communications. A speaker and author on the subject, Sara shares insights into the value of intercultural skills in business, economic growth and brand development and continues to advocate for cultural fluency as a competitive advantage in international trade.