Online event
The Global Sales Playbook B2B Success for Commercial Leaders
Thursday 06 November at 12:00PM
Already joined the UK Export Academy? Sign in
Sharpen your B2B sales strategy and win more international customers with practical guidance from an Export Champion.
What you’ll learn
- Identify the real drivers behind why companies buy—and where to use them in your sales process.
- Quantify the cost of inaction and trace issues to their root causes.
- Frame value in a way that captures buyer attention and differentiates your offer.
Description
Strong B2B sales execution is critical when targeting international markets. Yet many businesses struggle to understand what motivates overseas buyers and how to present value clearly.
In this session, an experienced Export Champion provides a practical walkthrough of mid-market and enterprise sales mechanics. You’ll explore why companies buy, how to quantify the cost of inaction, and how to frame value so it resonates with decision-makers. The goal: help you improve sales execution, scale more effectively, and succeed internationally.