Online event
Practical Business Storytelling: How to sell without selling out
Thursday 11 December at 12:00PM
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Learn practical storytelling habits to communicate ideas clearly and persuasively, turning blank stares into engaged responses without sounding sales-y.
What you’ll learn
- How to find attention-grabbing stories that sell your idea
- How to create faster understanding with metaphors and analogies
- Easy to remember methods to structure your communication for impact
Description
You know this moment: you're explaining something important to a customer or colleague. But you get lost in the details, you're talking too much… you get the feeling they’re politely nodding along, but not really understanding. Blank stares is all you get back from them!
And that means lost sales, or bored colleagues. You’d like to be able to present your idea to others in an inspiring way that isn’t sales-ey, but the facts alone aren’t cutting it!
Turns out, you don’t need a PhD in storytelling to sell without selling: all it takes is practical habits. Come learn the ABC's of business storytelling, and start influencing hearts and minds.
The secret isn’t what you say about your idea, it’s the story around it. From mindful metaphors to hard-hitting headlines, Ben will share some of the habits you need to become an engaging, clear communicator, taken from his book about avoiding boring presentations: Death by Screens
Speakers
Ben Sauer
Speaker, Author, coach: teaching the art of strategic storytelling
Ben Sauer is an international keynote speaker, coach, and designer, who teaches people the art of strategic storytelling.
He’s trained people all over the world, including at NASA, and his frameworks are used by organisations like Amazon, Google, and the BBC.
His book, Death by Screens, teaches designers (or anyone with something to pitch) how to present their idea without boring people to tears!