Online event
Navigating the World Health Expo (WHX) Dubai: Top Tips & Trade Show Essentials
Tuesday 25 November at 11:00AM
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Join us to hear how you can maximise your time at the World Health Expo (WHX) Dubai, formally Arab Health.
What you’ll learn
- Understand how DBT can support their business before and after WHX Dubai,
- Gain insights from ABHI on how to leverage the UK Pavilion for visibility, credibility, and lead generation.
- Explore healthcare market opportunities across the GCC and globally, including key stats on spend, demand, and UK export rankings.
Description
This session offers UK companies practical guidance and strategic insights to maximise their impact at WHX Dubai. You will hear directly from DBT Trade Advisers about the support available before, during, and after the show, and from ABHI (the UK Pavilion organiser), on how to optimise your presence. Whether you're exhibiting, visiting, or considering future participation, this session will help you navigate logistics, market opportunities, and networking strategies. ABHI will also provide details of the ABHI Middle East Accelerator programme and how UK companies can be part of the next cohort.
The exhibition will be taking place 9 - 12 February, Dubai Exhibition Centre
Speakers
Louise Stock
International Trade Adviser, Department for Business and Trade
Louise is Healthcare and Life sciences International Trade adviser whose role is to support UK companies to access international markets. With extensive experience in trade missions and sector development
Michelle Michelucci
Head of International Events, ABHI International
Michelle has over 10 years’ experience in managing and delivering highly successful exhibitions, conferences and award dinners of various sizes in a number of sectors. Her drive to join ABHI comes from her work in the healthcare sector (Healthcare Estates to name one of many), where she delivered successful events and worked alongside key stakeholders, clients, suppliers, and venues to achieve growth and results.
Michelle's role at ABHI is to develop and deliver programmes of international activities across several trade shows, promotional activities, virtual and in-person, that provides success and opportunities to ABHI and UK HealthTech companies in-market around the world.
Lauren Hayes
Business Development Manager, ABHI International
Lauren has extensive experience in driving global business growth and forging strong international partnerships. Lauren excels in leading market expansion initiatives, managing cross-border sales strategies, and building lasting relationships with clients and distributors across diverse regions. She is skilled at identifying new market opportunities and delivering tailored solutions that meet the needs of both the business and its customers.
Lauren has conducted business globally, from Japan to Panama, Hong Kong to Brazil, and throughout South America, Asia, and Europe.