Online event
Made in Britain, loved in China: Consumer & Lifestyle Opportunities
Thursday 08 January at 9:00AM
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Discover current trade trends and market demand for British goods and get a better understanding of Chinese consumers, generational differences, digital ecosystems, and regional preferences.
What you’ll learn
- Learn where UK lifestyle brands have the strongest fit
- Understand key digital and retail routes to entry
- Learn how to build a realistic, low-risk pilot plan for the Chinese market
Description
China’s middle class is expected to spend £6 trillion annually by 2030, how can British brands win hearts and wallets? This webinar will focus on exploring the potential for UK consumer and lifestyle sectors, from fashion and design to food, beauty, and education, to engage China’s growing demand for authenticity, quality, and heritage.
Speakers
Jamie Sergeant
Global CEO, Crowd
Jamie Sergeant is the Global CEO of Crowd, a creative and digital transformation agency. With over 20 years of experience, Jamie has excelled in leading, innovating, and expanding the business into new markets and territories. He has a proven track record of achieving outstanding results for global brands, governments, and organisations across various sectors and industries, drawing on his expertise in creative direction, social networking, and dyslexic thinking. Jamie’s mission is to support the development and export of creative excellence and British digital talent of all genres, and to collaborate with leading British agencies and businesses to promote UK advertising at scale.