Online event
How to use AI to research your market and competition
Monday 01 September at 11:00AM
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Whether you’re launching a new product, entering a new international market, or refining your current strategy, we'll help you understand how to make data-driven decisions using the power of AI.
What you’ll learn
- understand how AI-powered tools provide insights into potential markets;
- how to use AI-driven frameworks for analysing market trends and competitive landscapes;
- discover how machine learning supports strategic analysis for identifying opportunities and threats.
Description
Looking to future-proof your marketing and unlock new growth opportunities for your business?
Understanding your market is the key to successful business growth, both at home and overseas, and AI is transforming how this is done. In this session, you’ll explore how to harness AI-powered tools to assess and analyse new and existing markets with greater depth, speed, and accuracy.
We'll cover how to apply AI-driven research frameworks to process and interpret large datasets, uncover consumer behaviour patterns, track emerging trends, and map competitive landscapes. By learning to apply AI-powered tools and frameworks, you’ll gain the ability to analyse vast datasets, reveal consumer behaviour patterns, and detect market shifts before your competitors do.
We'll help you understand how machine learning can transform your SWOT analysis and give you a clear, real-time understanding of threats and opportunities on a global scale.
In an increasingly competitive and data-driven world, traditional market research methods are no longer enough. Businesses need faster, deeper, and more accurate insights to make strategic decisions - and that’s exactly where AI comes in.
Speakers
Jasleen Carroll
AI Integration Director, Push
Jas has spent more than nine years pioneering marketing technology. She began by optimising campaigns on Google, Microsoft, Facebook and TikTok.
As AI Integration Director, she helps clients to pinpoint where AI can be injected to 10x opportunities or streamline processes through proprietary builds or third-party solutions. She leads the rollout of artificial intelligence across operations, designing data-driven systems that enhance sales performance and sharpen marketing outputs.
Jas partners with our account management team to keep Push’s technology suite on the cutting edge. She refines AI tools and workflows to meet each client’s needs and drive scalable growth.