Online event
How to Promote Your Medical Products in China
Friday 16 January at 9:00AM
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Learn why many medtech firms fail to gain traction in China’s digital-first healthcare market.
What you’ll learn
- Understand how to build a digital presence on WeChat that reaches Chinese healthcare professionals and decision-makers.
- Learn how to equip local distributors with China-specific sales tools and clinical messaging to drive product adoption.
- Discover how to establish clinical credibility through localised case studies, Key Opinion Leaders (KOL) endorsements, and targeted event strategies.
Description
China’s medical products market faces challenges including complex regulatory reforms, intense competition from domestic firms, and shifting government policies favoring local innovation. Foreign companies must navigate compliance, distribution hurdles, and evolving standards while adapting to rapid technological and demographic changes. Strategic partnerships and local insight are key to success.
This webinar reveals critical blind spots, from ineffective WeChat strategies to weak distributor performance and lack of clinical credibility. Discover how to localise your approach and build visibility, trust, and impact in China’s evolving ecosystem.