Online event
How to grow your customer base via data management
Wednesday 10 December at 10:00AM
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Understand how to harness the power of data to scale your operations globally. This webinar is part of the Strategic Horizons in Export: Expanding the female digital frontier series.
What you’ll learn
- key techniques to organise, analyse, and utilise data for better decision-making in global markets
- understanding how to use data for creating personalised targeting strategies
- discover the best technological tools and platforms to streamline your processes, improve the efficiency of your operations, and scale your business effectively
Description
This webinar is part of the Strategic Horizons in Export: Expanding the female digital frontier series, helping women entrepreneurs and leaders of small businesses in the digital economy learn how to scale digital businesses globally. It is delivered in partnership with the Department for Business and Trade's Digital Commerce Team.
This session will delve into actionable strategies to help you harness the power of data to scale your operations globally, including how to use data to understand regional customer preferences.
We'll be covering key techniques to organise, analyse, and utilise data for better decision-making in global markets.
Leveraging data effectively can be the key to enhancing cross-border sales and achieving sustainable growth for your business.
Speakers
Georgia Leybourne
Chief Marketing Officer, Linnworks
Georgia's experience is in technology, working for clever companies who develop comprehensive solutions that nail these challenges for retail.
Innovative and dynamic Connected CommerceOps capability that help retailers grow whilst bringing their operations under control and giving them the opportunity to deliver cost effective revenue, great customer service and operational excellence for their business.
Victoria Hamblin
Vice President of Customer Success, Pimberly
Pimberly is a leading SaaS platform specialising in Product Information Management (PIM) and Digital Asset Management (DAM) with over 25 years in the tech industry and a track record of driving growth through data and customer-centric strategies.
Victoria has spent 15 years at Oracle leading technical teams across EMEA before moving into SaaS, where she’s spent the last decade helping businesses scale through smart, impactful customer success. Victoria is a strong advocate for female leadership in digital spaces and is passionate about empowering others to use data confidently as they grow and expand internationally. She holds a degree in International Business Studies and Spanish from Liverpool John Moores University.