Online event
How to: Conduct international market research
Monday 06 October at 11:00AM
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Join us to learn how to structure your international market research to boost sales. This session will highlight the importance of market research and how you can use it as a strategic tool to plan your entry into global markets.
What you’ll learn
- how to outline your key areas of market research
- understand the different ways to conduct international market research
- understand how to select the best market opportunities
Description
Effective market research helps exporters prioritise countries, target market segments, and approach suitable customers. We’ll cover what to research for international success, how to find critical information, and key models for market selection and risk management. We will also explore how you can structure your international market research to achieve more sales.
Key topics include setting clear objectives, leveraging resources, collaborating with trade bodies, and using primary and secondary research methods.
We’ll also discuss PESTEC analysis, cultural sensitivity, legal compliance, and continuous learning to ensure successful market entry and growth.
Speakers
Raj Theper
UK Export Academy Adviser, Department for Business and Trade
Raj joined the Department for Business and Trade (DBT) in 2020 following a career in the Private, Public and Charity Sectors. Prior to joining DBT, Raj worked in the Midlands with the Black Country Chamber of Commerce, supporting businesses to develop and successfully execute their growth strategies.