Online event
How to: Build an effective international Digital marketing strategy
Wednesday 08 October at 12:00PM
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Getting your marketing right is so important to make sure overseas customers feel compelled to buy your products or services. It's vital to have clear objectives for your marketing, and we'll help you understand how to develop these in this session.
What you’ll learn
- how to conduct effective international market research
- how to adapt your product or service for a global audience
- how to create a global marketing plan, covering your marketing messages and appropriate channels to use
Description
Building an effective international marketing strategy involves developing a plan that helps your business successfully enter and compete in foreign markets. It requires a deep understanding of cultural differences, market dynamics, and the global competitive landscape.
An effective international marketing strategy also requires a deep understanding of local cultures, consumer preferences, competitive landscapes, and the ability to adapt your product and messaging accordingly. By conducting thorough market research, setting clear objectives, and being adaptable, your brand can build a strong, sustainable presence in global markets.
You'll leave this session knowing how to approach defining your clear marketing objectives; with confidence to create your own global marketing plan; and know how to monitor the performance of your marketing efforts to know when to adjust them, or whether they are delivering the results that you want.
Speakers
Mark Burkett
UK Export Academy Adviser, Department for Business and Trade
Mark has been involved in exporting for over 30 years and has exported successfully to every continent around the globe.
With his wealth of experience and enthusiasm for UK exports, Mark is on a mission to help UK businesses take their products and services to overseas markets in the best possible shape to achieve success.