Online event
Getting 'Bang for your Buck!' from overseas events
Thursday 06 November at 11:00AM
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Discover how your business can maximise ROI from international trade shows, conferences, and business events with the right preparation and follow-up.
What you’ll learn
- Discover how you can prepare effectively before attending an overseas trade event.
- Learn how to engage and improve your visibility during an event.
- Understand ways to follow up post-event, to convert contacts and conversations into long-term growth.
Description
Trade shows and international business events can be powerful platforms for growth, but making them pay off requires more than just showing up. Success depends on knowing what to do before, during, and after the event to ensure your time and investment deliver results.
Joining this webinar, you will learn practical strategies to prepare ahead of overseas events, actively engage with the opportunities and make an impact while attending them, and follow up afterwards to turn connections into long-term opportunities. From marketing preparation to post-event business development, this session will help you create your own checklist to help you get the best possible return on your investment.
Deborah and Simon will be joined by two of DBT's Export Champions, Adriana Santos of The Tracklement Company, and Munir Mamujee of m2r Education, who will talk about their experiences of attending overseas events, and their tips on how to do it well.
Speakers
Deborah Lynch-Doyle
International Trade Adviser, Department for Business and Trade
Deborah has worked for over ten years with businesses in Southern England, advising them on their international strategy. This has included a secondment at Innovate UK as an Innovation and Growth Specialist, delivering tailored growth support to start-ups in London. Before joining the Department, Deborah had a long and successful career as a marketer in the private sector specialising in marketing, communications, and business development. Deborah is a Fellow of both the Chartered Institute of Marketing (FCIM) and the Institute of Direct & Digital Marketing (FIDM,) and a Member of the Chartered Institute of Export & International Trade (MCIEx).
Simon Bedford
International Trade Adviser, Department for Business and Trade
Simon Bedford has worked with the Department for Business and Trade and prior to that DIT and UKTI for over 15 years. As an International Trade Adviser he provides tailored advice and support to exporters. In addition he has regularly developed and presented interactive export training workshops.
Simon has co-written a range of export guides for DBT and his book “Exporting Made Easy” is a practical guide to selling overseas through agents and distributors.
Simon has travelled widely and has an in depth knowledge of markets from Europe and the USA, to the Middle East and South East Asia. He worked for many years in the international division of a Belgian multinational. Simon is an Associate Lecturer in International Business and Marketing at Sheffield Hallam University.
Adriana Santos
Head of International, The Tracklement Company
Based in Wiltshire since 1970, The Tracklement Company is a B Corp certified producer of over 50 award-winning artisan condiments, including the UK’s first Wholegrain Mustard. Proud recipients of The King's Awards for Enterprise: International Trade 2025, Tracklements exports to more than 20 countries, with international sales making up 10% of the its total turnover. Key markets include the USA, Australia, and Canada. Exporting for over 20 years.
Munir Mamujee MBE
Founder & Director, m2R Ltd
m r Education are a multi award winning provider of international teaching and learning solutions. Currently exporting to over 45 countries (and growing), they
provide a range of education related services including online and face to face tutoring, English Language courses, teaching internships and education recruitment.
Core export markets are Middle East and North Africa (MENA) and Association of Southeast Asian Nations (ASEAN) where they provide all their services.