Online event
Get started with selling your food and drink products to Asia Pacific
Wednesday 17 September at 9:00AM
Already joined the UK Export Academy? Sign in
Looking for a new market for your food and drink products? Come and explore how to start selling to the Asia Pacific region, via using distributors in Thailand, Indonesia and the Philippines.
What you’ll learn
- how to enter key Asia Pacific markets and the pros and cons of each
- what overseas distributors look for when assessing new brands
- information you need to formally appoint a distributor
Description
This session will provide you with practical insights on finding and appointing importers and distributors in Indonesia, Thailand, and the Philippines - three of the leading consumer-centric and emerging markets in the Asia Pacific region for imported food and drinks.
In this session, we will cover key things you need to know when working with distributors in the region, including: what the most important characteristics are when targeting distributors in these markets; how distributors like to be approached by new brands and whether it is better to target distributors on a regional or country-by-country basis.
We'll also dive into practical hints and tips of using distributors to sell your food and drink products, to help you decide how and whether to use a distibutor; and the steps you need to take to appoint one.
We'll provide an overview of how to manage the compliance of distributors, and the documents you need to use to appoint a distributor. You'll also learn what to avoid when using distributors, in particular the risks of appointing an exclusive distributor.
Speakers
Sam Wood
Director for Exports and Head of the Export Support Service for the Asia Pacific region, Department for Business and Trade
.
Windy Perez Anonuevo
Senior International Market Adviser, Export Support Service Philippines
Windy is the Senior International Market Advisor for DBT’s Export Support Services in Manila. Responsible to ensure local service delivery, she supports UK SMEs with free advisory services, market research, and general understanding of market requirements. She supports and maintains strategic relationships with key buyer accounts and industry players in the Philippines with a special focus on Consumer and Retail, Food and Drink, and Agriculture sectors.
Cameron Gordon
Partner and Head of Client Growth, INCITE
Since 2011, Cameron has been building sustainable Asia Pacific (APAC) export markets for food and beverage brands.
As part of a team that has negotiated hundreds of distribution deals over this period across 12 APAC countries, Cameron is experienced in developing distribution partnerships that are commercially active for our client brands, their distribution partners and their downstream customers.
Cameron is also the Chair of the ASEAN Food & Drink Exporters Forum.
Nada Young
Partner and Head of Client Strategy, INCITE
With 14 years of experience helping brands enter and expand in the Asia Pacific, Nada leads the sales team and advises clients on strategy and planning.
Nada’s expertise spans market entry, channel and competitor analysis, commercial business planning and relationship management.
With a deep understanding of commercial market norms, Nada helps brands develop winning export strategies that drive profitability and long-term success.
Will Gordon
Commercial Director, INCITE
Since 2012, William has worked in senior Sales and Marketing roles, building FMCG brands across Asia, Australasia, the UK, and Europe.
His work with major retailers like Woolworths, Coles, and Holland & Barrett, and platforms like Amazon, has shaped his expertise in product launches and sustained growth. In 2023, he was named Holland & Barrett's UK's Account Manager of the Year.
At INCITE, William leads route-to-market strategy for brands entering Asia Pacific export markets, guiding a team that secures top distributors for sustainable growth. He recently launched several major FMCG brands in Japan, Australia, and New Zealand.