Online event
From China to the World: Partnering with Chinese Companies Going Global
Monday 09 March at 9:00AM
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Explore how UK businesses can tap into the rise of Chinese companies expanding internationally, providing creative, strategic, and operational expertise.
What you’ll learn
- Understand where Chinese outbound investment is focused.
- Learn how to pitch UK expertise to Chinese clients effectively.
- Get practical tips on building confidence in structuring sustainable partnerships.
Description
The next wave of Chinese investment is global, and British expertise is perfectly positioned to tap into it.
You will learn key trends in Chinese outbound investment and explore partnership opportunities. You will get a better understanding of the Chinese business culture that will help to build trust with your Chinese counterparts and manage cross-border relationships. You will get practical advice on partnership frameworks (JV, licensing, agency) and communication strategies.
Speakers
Jamie Sergeant
Global CEO, Crowd
Jamie Sergeant is the Global CEO of Crowd, a creative and digital transformation agency. With over 20 years of experience, Jamie has excelled in leading, innovating, and expanding the business into new markets and territories. He has a proven track record of achieving outstanding results for global brands, governments, and organisations across various sectors and industries, drawing on his expertise in creative direction, social networking, and dyslexic thinking. Jamie’s mission is to support the development and export of creative excellence and British digital talent of all genres, and to collaborate with leading British agencies and businesses to promote UK advertising at scale.