Online event
Doing business in Japan: What you need to know
Monday 28 July at 11:00AM
Already joined the UK Export Academy? Sign in
Get essential cultural insights and business etiquette tips to succeed in Japan.
What you’ll learn
- understand the cultural foundations that shape Japanese business practices
- hear from in-market experts on etiquette and expectations
- how to avoid common pitfalls and make a strong, respectful first impression
Description
Join us for the essential opening session of our six-part series for UK exporters participating in Osaka Expo 2025. This webinar sets the stage by exploring the unique cultural landscape of Japan and the nuances of doing business in one of the world’s most distinctive markets.
Through engaging interviews with our experts on this market, we’ll uncover real-world insights. You’ll hear directly from market specialists and cultural experts who will guide you through the key principles of Japanese business etiquette - from communication styles and relationship-building to meeting protocols and decision-making processes.
Whether you're new to the Japanese market or looking to deepen your understanding, this session will equip you with the cultural intelligence needed to build trust and succeed in Japan.
Speakers
Steve Crane OBE
CEO, Business Link Japan
Steve established his first company in Japan 20 years ago, and this experience helped identify the opportunity to support other international companies to enter this complex market. Business Link Japan was then incorporated as a vehicle to do just that.
In 2013 Steve established Export to Japan, an NPO (Non-Profit Organisation) online digital platform. This operation was recognised for unique innovation and has gone on to support thousands of UK businesses to sell their products and services in Japan.
Throughout his career, Steve has worked tirelessly and passionately to promote trade and commerce between the UK and Japan, generating tens of millions of pounds for the UK economy.
Marie Claire Joyce
Trade Counsellor, DBT Japan
Coming soon.