Online event
Choosing the right European Market for your business
Tuesday 02 September at 10:00AM
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Choosing the right export market for your business is a vital stage of your international expansion planning. Explore the key EU markets that should be on your shortlist and how to make informed decisions about selling there.
What you’ll learn
- Which European markets are most favourable to UK businesses
- How to balance Demand vs Ease
- How you can make informed, data-based decisions on where exactly in Europe to sell to
Description
Since Brexit, the UK’s and EU trading landscape has changed, but European countries are still amongst our closest and strongest trading partners.
The key to successful market entry has always been research, research, research, but many businesses don’t know where to start. Regardless of which sector your business operates within, the ability to access good market research and act upon it is vital for success.
This session will set you off on the right path providing both intelligence and frameworks for you to use as you look to Unlock Europe.
Speakers
Kerry Stagg
International Research Advisory Manager, Department for Business and Trade
Kerry heads up the International Market Research team for the Southern England Region and has been supporting UK exporters with DBT for over 10 years. A strategic thinker with over 25 years’ experience in strategy planning, consumer insight, and competitor and market intelligence, Kerry has a track record of turning insights into actionable business strategies. Kerry has a strong retail background having worked for Boots the Chemist and the UK food retailer Somerfield. In recent years, Kerry has specialised in working with SMEs from all sectors, developing market entry strategy world-wide.