Online event
10 things you need to know about Food and Drink in North Africa
Thursday 28 August at 11:00AM
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Are you considering a new market for your food and drink business? Understand the structure and growth of the food and drink sector in Egypt and parts of North Africa.
What you’ll learn
- Explore consumer preferences, retail trends, and regulatory requirements of food and drink in North Africa
- Learn how to position UK products for success in the North Africa region
- Discover how to leverage virtual trade platforms like VFoodFair for market entry into Egypt and Northern Africa
Description
North Africa’s food and beverage sector is evolving, with growing demand for quality imports, innovation in product offerings, and digital trade platforms.
This webinar will provide you with key insights into the region’s F&B landscape, consumer trends, and trade opportunities.
We'll also introduce you to the upcoming VFoodFair, a nascent virtual exhibition and conference for the food and beverage industry in North Africa. VFoodFair 2025 is expected to host over 5,000 virtual attendees from the Middle East and North Africa region.
We'll also cover B2B matchmaking, lead generation, and digital brand visibility when thinking of selling your food and drink overseas.
Speakers
Rana Abdelrehim
International Market Adviser, Department for Business and Trade
Rana is a seasoned market adviser with deep expertise in market access and international trade promotion. She supports UK businesses in navigating the North African market and building strategic partnerships.
Peter Abbosh
Policy Lead – Egypt, DEFRA
Peter has a deep expertise in market access and market barriers in Egypt and North Africa, with an in depth understanding of the market regulations and policy framework.
Mostafa Hisham
Managing Director, Lynx Expo & Organiser of VFoodFair
Mostafa leads Lynx Expo, the organiser of VFoodFair, and brings on board their experience in virtual trade exhibitions and B2B matchmaking. He has helped connect international buyers with regional suppliers and is hoping to position their fair as catalyst in promoting UK F&B exports in the MENA region.
Lydie Sheehan
Policy Lead – North Africa, DEFRA
Lydie has deep expertise in market access and market barriers in Egypt and North Africa, with an in depth understanding of the market regulations and policy framework.