Video
Reaching new international customers
Chapters
- Introduction and key success factors
- Direct market presence options
- Third‑party routes: agents and distributors
- Remote market presence and digital channels
- Localisation, international personas and AI in marketing
Contents
Overview
- Duration
- 24:02
- Content
- Selling overseas
Supercharge your international growth by discovering how to reach and resonate with new customers across the globe.
Description
Whenever you target a new market one of the biggest challenges is finding the right customers in that market.
Understanding how marketing your business changes when you expand internationally means you can take the right steps to achieve success.
Digital marketing is obviously now the de-facto medium, but it is not the only option available to you. This session will help guide you, so that you can make your brand stand out and reach your target audiences. Wherever they may be!
- Look at the various options open to you as an international brand
- Understand the importance of localisation when looking for new customers
- See how A.I. can support your international marketing efforts
Speakers
Nigel Barker
Digital Trade Adviser, Department for Business and Trade
Nigel is a former systems architect and digital adviser for the Department for Business and Trade. He has helped to support businesses across the UK and Europe improve their online presence for over 25 years by taking often complex technical problems and explaining them in a very down-to-earth way.
