Video
IP in the real world: Practical know-how for start ups and SMEs
Chapters
- Welcome
- Overview of intellectual property types for startups
- What is a trademark?
- Patents explained
- Common IP challenges
Contents
Overview
- Duration
- 47:58
- Content
- Running and growing a business
IP experts share practical advice and real-life examples to help businesses protect and leverage their intellectual property.
Description
- Identification of Common IP Challenges - explore pitfalls and misconceptions, and how to avoid costly mistakes.
- Apply your knowledge – building on the UKIPO’s webinar, listen to practical and commercial IP advice using real life examples.
- Take control – identify the questions you need to ask and recognise when to seek professional advice.
Speakers
Alice Anderson
Chartered Trade Mark Attorney, GJE
Alice’s work focuses on start-ups and medium sized UK companies in the early stages of protecting their brand, making sure that the right questions are asked at the outset and providing strategic advice. She also deals with larger, multi-national companies where the focus lies in expansion and enforcement.
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