Video
Get ready for the USA
Chapters
- Exporting to the USA
- Understanding the market and developing an export strategy
- Commercial issues, project handling and shipping
- Culture, behaviour and trust
- Marketing strategies for the USA
Contents
Overview
- Duration
- 53:28
- Content
- Selling overseas
Want to sell your goods and services to the USA? Learn how to adapt your offer to enter the American market
Description
There are certain key factors that any business needs to consider to be successful and they are particularly important when considering new market entry. This webinar covers the seven main factors you need to bear in mind when entering the US market; your sales proposition, pricing or getting paid. You need to think about your shipping options and understand business behaviour of your American partners to make your business a success in the market.
Learn about business opportunities for different sectors. Get an overview of the US states where signed agreements with the UK (MOUs) are in place, which states are in the pipeline, and the target sectors by state.
Furthermore, learn specific step-by-step planning and strategy essentials in order to better understand how to enter or expand in the US market. Get real life case studies of companies who have successfully developed the US market and understand the challenges they encountered during the development process.
- Learn the key factors to consider when exporting to the United States
- Get an overview of the Memoranda of Understandings (MOUs) and the business opportunities in specific sectors
- Learn specific step-by-step planning and strategy essentials to avoid making costly mistakes
Speakers
Malcolm Gresty
International Trade Adviser, Department for Business and Trade
Malcolm works directly with companies to support their export goals. With an engineering background, he led a Business Development Consultancy for 14 years and managed a Construction Equipment Manufacturing firm for five years, selling globally. Since joining the Department in January 2024, Malcolm brings over 20 years of export and export support experience, along with a strong commercial perspective.
Steve Lanier
President, American World Services
Steve Lanier has been actively helping European SMEs for over 25 years to develop the United States as an export market. Since the establishment of American World Services, he has worked with hundreds of companies and organizations developing their marketing activities in the US. He brings years of expertise in developing customized strategies for all of his clients. Steve frequently presents at workshops and conferences using various case studies to demonstrate how to develop effective marketing strategies for the US market.
