Video
Finding the right international market
Chapters
- Introduction
- Selecting the right export market
- The demand ease method
- Types of data
- Case study
- Data analysis
Contents
Overview
- Duration
- 24:33
- Content
- Selling overseas
Kick-start your global journey by uncovering the smartest way to choose the right international market for your brand.
Description
It’s a big world, where do you go first?
Global domination doesn’t happen overnight. It happens by carefully choosing the correct market for your brand and any given moment in time. Making mistakes at the outset can be costly so the mantra ‘research, research, research’ should be heeded well.
In this, the first webinar in the Export Accelerator series, you will look at how you can find the right market for your brand using some fundamental principles of international market research.
Putting the hours in early here will pay dividends further down the line and set you on your path to export success.
- Look at how different markets respond to UK brands
- Understand how to research international markets for your business
- Find out where you can go for further support to help you make the right choices
Speakers
Kerry Stagg
International Research Advisory Manager, Department for Business and Trade
Kerry heads up the International Market Research team for the Southern England Region and has been supporting UK exporters with the Department for Business and Trade for over 10 years. A strategic thinker with over 25 years’ experience in strategy planning, consumer insight, and competitor and market intelligence, Kerry has a track record of turning insights into actionable business strategies. Kerry has a strong retail background having worked for Boots the Chemist and the UK food retailer Somerfield. In recent years, Kerry has specialised in working with SMEs from all sectors, developing market entry strategy world-wide.
