Video
Adjusting your products and pricing for international success
Chapters
- Introduction and why localisation matters
- Adapting products to culture, language and compliance
- Packaging, labelling and real‑world product examples
- Pricing for export: costs, risks and market research
- Setting strategy: positioning, premium tactics and summary
Contents
Overview
- Duration
- 32:17
- Content
- Selling overseas
Unlock international success by learning how to adapt your products and pricing to thrive in any global market.
Description
You have a great product to sell and you have identified the right market for it, but before you can venture off you need to consider a few things very carefully.
Does your product need any adjustments or certification in that market? Where do you sit price wise? How is that impacted by sales taxes or import duties? Incoterms - do they matter?
This webinar will help you to understand some of the variables you need to think about before you venture off to pastures new. Forewarned is after all forearmed.
- Look at how your products or services need to adapt to new markets
- Understand how pricing can vary from market to market
- Learn how factors such as taxes, tariffs and Incoterms can all affect your pricing
Speakers
Ben Leonard
Senior Manager, Business Academy, Department for Business and Trade
Ben has spent the last 25 years supporting Start-ups, SMEs and Multinational companies to grow having run growth programmes and coached and mentored hundreds of businesses. His practical, proven advice has made him a trusted partner for leaders looking to unlock their potential.
