Online event
Top strategies for entering and expanding in the US
Thursday 16 April at 3:00PM
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Get a practical, end-to-end perspective on US market entry. Looking at positioning, channel strategy, and core legal considerations for sustainable growth.
What you’ll learn
- Plan your US market entry step-by-step and avoid common, costly mistakes
- Build an effective US marketing strategy, including an overview of the most impactful marketing channels
- Take practical first steps towards setting up a US entity
Description
This webinar is designed to equip SMEs with practical guidance for succeeding in the US. You’ll learn the key questions that shape a strong marketing strategy, how to select the right marketing channels by weighing-up pros and cons, and how to create an effective pitch & narrative tailored to US audiences.
The event highlights proactive steps to reduce legal risk, protect and maximise the value of your intellectual property, and navigate the key benefits & requirements of establishing a US presence. We will examine why, in some cases, acquiring a US company can be the fastest and most efficient route to market entry.
Realworld case studies will be used throughout to illustrate how businesses have successfully developed in the US, alongside the challenges they encountered and the lessons learned along the way.
Speakers
Tom Thorelli
Owner & Partner, Thorelli & Associates
Tom is a US lawyer with over thirty years of experience working with small to medium-sized foreign companies in minimizing legal risk when doing business in the United States. Thorelli & Associates, a four-lawyer firm, combines a broad range of expertise in the fields of intellectual property law, contract negotiations, corporate law, acquisitions, product liability preventive management, and immigration; all with small-firm attention to detail and customer service to create tailored legal solutions for its clients.
The firm’s clients range from high-tech startups to companies with software applications, telecommunications, medical devices, automotive and aeronautic industries, consumer products, security technology, consulting services, etc. Over the years, Thorelli & Associates has assisted over one thousand foreign companies in properly structuring their entry into the US. He is often invited to speak about an array of legal issues, including immigration, product liability preventive management, contract negotiations, etc.
Steve Lanier
President, American World Services
Steve Lanier has been actively helping European SMEs for over 25 years to develop the United States as an export market. Since the establishment of American World Services, he has worked with hundreds of companies and organizations developing their marketing activities in the US. He brings years of expertise in developing customized strategies for all of his clients. Steve frequently presents at workshops and conferences using various case studies to demonstrate how to develop effective marketing strategies for the US market.