Online event
"Infinity Blue" Strategic brand content in 2026: From storytelling to conversion!!
Thursday 05 March at 1:00PM
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Discover how strategic, insight-led content drives international growth. Learn to craft compelling narratives that connect with customers across DTC and marketplace channels to build trust and boost conversions.
What you’ll learn
- Content as a Commercial Strategy: Understand how to position content as a core growth driver, not just creative output, aligning strategic content pillars with your brand's unique selling points.
- Storytelling for Brand Differentiation: Learn how to craft compelling, consistent narratives that resonate with different audiences across the buying journey and help your brand stand out in crowded international markets.
- Data-Led Content Optimisation: Discover how to use performance insights as a continuous learning loop to refine content across all channels, reduce customer acquisition costs, and maximise ROI.
Description
In 2026, content is no longer a supporting marketing function - it is a core driver of international growth and brand awareness. This masterclass will demonstrate why export brands must adopt a strategic, insight-led content approach, ensuring the right narrative reaches the right customer, in the right channel, at the right stage of the buying journey.
You'll learn how strong storytelling, clear content pillars, and continuous data-driven optimisation enable brands to stand out in crowded global markets, build trust, and drive measurable commercial performance. Whether you're focused on DTC, marketplaces, paid media, or social, this session will transform how you think about content as a growth lever.
Speakers
Becky Tasker
Head of Organic Content & PR, Infinity Blue Group
Becky leads content strategy and PR for Infinity Blue Group, overseeing organic content creation for established brands including Lights4Fun, as well as emerging challengers such as Jo Vodka, Megadeth Beer, and Fine Perfumery. She specialises in building brand narratives that drive awareness, engagement, and conversion across international markets.