Online event
Exporting down under: Your dual market strategy for Australia and New Zealand
Tuesday 10 March at 9:00AM
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A practical webinar helping UK SMEs use new Australia and New Zealand Free Trade Agreements to plan market entry, understand consumers, and scale operations for sustainable growth.
What you’ll learn
- Learn practical, hands-on strategies for developing effective go-to-market plans, identifying top-tier distributors for consumer goods in the AU region.
- Ensure competitive, sustainable scaling across the combined market, covering logistics and go-to-market planning with NZ specificities vs AU.
- Understand the current economic and business environment in Australia/NZ and identify high-growth sectors relevant to UK SMEs. Learn about the Free Trade Agreement (FTA) and other mechanisms designed to facilitate trade and investment between the UK and Australia. Identify essential legal, regulatory, and cultural considerations for establishing and operating a business "down under."
Description
This essential webinar is designed for UK Small and Medium Enterprises (SMEs) looking to leverage the new Free Trade Agreements (FTAs) to expand into the dynamic markets of Australia and New Zealand. Our expert panel provides a strategic, comparative overview, covering everything from go-to-market planning and consumer trends to operational scaling and system optimisation, ensuring your business is built for profitable and sustainable growth 'Down Under.'
Speakers
Mike Todd
Consumer Products Market Entry, Dearin & Associates
Mike helps CEOs of consumer products companies expand globally with precision and confidence, developing effective go-to-market strategies, identifying and vetting top-tier distributors, and designing profitable international pricing models that set clients up for long-term success. His hands-on approach delivers clarity to expansion strategy, momentum in execution, and revenue growth through well-structured partnerships and culturally attuned guidance.
Whether stepping in as a Fractional VP of International or leading a market entry deep dive, Mike combines entrepreneurial acumen with over 30 years of hands-on experience across the UK, Europe, APAC, and North America. His clients, especially in food & beverage and manufacturing, benefit from his ability to turn international ambitions into tangible results.
Originally from the UK, Mike brings both big-picture thinking and operational rigour to every international growth challenge
Kelly-Anne Maxwell
Operational Excellence and Execution with regulations and compliance in NZ, Dearin & Associates
Kelly-Ann (Kam) helps ambitious leaders scale internationally by transforming operations into engines of sustainable growth. With 20+ years of executive experience as a global CEO and COO, she equips businesses with the operational strategy, systems, and customer experience design they need to scale efficiently and competitively in global markets.
Her expertise lies in identifying bottlenecks across people, process, technology, and governance, then building practical, data-driven solutions that accelerate revenue and reduce complexity. Whether leading a cross-functional operational scan, conducting a customer experience audit, or stepping in as a Fractional COO, Kam enables founders to unlock growth while staying focused on strategic priorities.
She has worked across Australia/NZ, North America, Asia-Pacific, Europe/UK, and the MENA region, supporting clients in technology, manufacturing, food & beverage, government, and professional services. Kam blends cross-cultural insight, operational rigour, and a human-first mindset to create scalable, resilient businesses built for impact.