Online event
Export Accelerator: What is the best route to market? Agents, Distributors, Direct?
Thursday 22 January at 12:00PM
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Crack the code on agents, distributors and direct sales so you can pick the perfect route to market and expand with confidence.
What you’ll learn
- Understand what to expect from working with agents
- Learn how distributors can amplify your brand in market
- See how these relationships need careful management to ensure you can meet your goals
Description
Agents? Distributors? Both? Neither? When looking to expand into new markets there are so many options for in market representation, each one with their own benefits and pitfalls.
Do you sell direct, use a sales agent or have a distribution deal? Ultimately that will depend on a number of contributing factors which will be explored in this session. You might even decide on different choices in different markets. Knowing what to expect from each will help you make the right decision for your business based on your chosen markets.
Speakers
Simon Bedford
International Trade Adviser, Department for Business and Trade
Simon Bedford has worked with the Department for Business and Trade and prior to that DIT and UKTI for over 15 years. As an International Trade Adviser he provides tailored advice and support to exporters. In addition he has regularly developed and presented interactive export training workshops.
Simon has co-written a range of export guides for DBT and his book “Exporting Made Easy” is a practical guide to selling overseas through agents and distributors.
Simon has travelled widely and has an in depth knowledge of markets from Europe and the USA, to the Middle East and South East Asia. He worked for many years in the international division of a Belgian multinational. Simon is an Associate Lecturer in International Business and Marketing at Sheffield Hallam University.