Online event
Doing business in the Middle East: Real experiences, real insights
Tuesday 10 March at 11:00AM
Already joined Business Academy? Sign in
Join us for at this webinar designed to replace uncertainty with confidence. We move beyond standard advice to cover the practical essentials you need to succeed in this dynamic region.
What you’ll learn
- Real insights into culture
- Real insights into business environment
- Real insights into company set up
Description
Our experts will guide you through the logistics that matter: from exactly what to pack to what to prepare for meetings to ensure credibility.
We will tackle the mindset, sharing strategies to manage anxiety so you arrive calm, focused, and ready to engage.
Most importantly, we reveal how business really works, the unwritten rules and relationship dynamics that drive deals.
Stop guessing and start connecting.
Speakers
Jamie Sergeant
Global CEO, Crowd
Jamie Sergeant is the Global CEO of Crowd, a creative and digital transformation agency. With over 20 years of experience, Jamie has excelled in leading, innovating, and expanding the business into new markets and territories. He has a proven track record of achieving outstanding results for global brands, governments, and organisations across various sectors and industries, drawing on his expertise in creative direction, social networking, and dyslexic thinking. Jamie’s mission is to support the development and export of creative excellence and British digital talent of all genres, and to collaborate with leading British agencies and businesses to promote UK advertising at scale.
Gwen Edwards
CMO, Bexprt
Gwen has 25+ years’ experience in multinational businesses, leading and participating in complex international teams.
Today, she is CMO at Bexprt, a specialised AI boutique consultancy that designs, builds, and manages enterprise-grade AI solutions and resilient cloud infrastructures. With a UK HQ and a subsidiary in Saudi since 2022, Bexprt now has over 50 projects deployed in the Kingdom, plus more in Bahrain and UAE.
Last year, they became the first cloud services, and first AI services company to receive The King’s Award for Enterprise. Exprt run their own events in Saudi, and participate in big tech events and exhibitions in Riyadh and Dubai.