Online event
Cultural Awareness: Your key to international business success
Monday 02 February at 10:00AM
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Not understanding cultural differences can have many negative consequences when doing business overseas. Learn the importance of cultural awareness when dealing with international clients and top tips on how to ensure your message is heard loud and clear.
What you’ll learn
- learn about the importance of cultural awareness when dealing with international clients
- hear practical tips on market localisation and branding
- how to address cultural sensitivities in new markets and develop an intercultural strategy for your business
Description
You lost me at ‘hello’.....
Cultural awareness is increasingly being viewed as a critical skill in achieving success in international markets. There are many examples of where businesses have lost opportunities and failed to close important business deals, as a result of not being aware of local cultures, traditions or preferred communication styles - don't let that be you!
This webinar will focus on what you need to consider in order to succeed in new markets and how you can reap the benefits of cultural training. We will explore the power of learning language basics in your communication with overseas customers and partners without putting in much time or effort.
You will also learn tips on how to ensure your target market localisation is having the intended impact and how to appropriately brand your promotional assets, including marketing materials.
Speakers
Cathy Branson
Senior Localisation Consultant, The Translation People
A qualified cultural/language trainer and translator, Cathy has for 30 years helped companies including Vinted, Enterprise, BMW and Honda overcome cultural and linguistic obstacles to international growth. Having expanded her own language company, Dialogue Language Services International, into 25 markets, Cathy has lived and worked in four countries and brings first-hand experience of cultural intelligence and adaptation to the mix.