Online event
Beginning with the end in mind: Scaling your UK business in the U.S.
Monday 26 January at 10:00AM
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Join us in conversation with Allyson Stewart‑Allen, a practical and insightful session for UK companies aiming to win in the U.S. market.
What you’ll learn
- Understand the unique challenges and opportunities for UK companies entering the US market
- Develop a growth mindset for international success
- Leverage networks and resources for business growth
Description
Allyson will unpack why many UK firms undersell themselves in the U.S. - and how to communicate value with data and confidence in a noisy, competitive landscape.
We’ll explore a “beginning with the end in mind” approach to planning for scale, setting up your marketing, sales, and operations for success from day one.
You’ll hear how successful entrepreneurs turn critical feedback into intelligence, building resilience and momentum through continuous learning.
Speakers
Allyson Stewart Allen
Founder / Director, International Marketing Partners
Allyson Stewart-Allen is an internationally recognised advisor, author, broadcaster, and educator specializing in brand internationalization.
A Californian based in Europe for over 30 years, she founded International Marketing Partners and has advised over 280 organizations across 27 countries, including Accenture, Burberry, Chanel, and HSBC. Allyson is the creator of LinkedIn’s Leading International Growth program and author of the best-selling book Working with Americans.
A frequent media commentator, she has appeared on BBC’s The Apprentice, CNBC, and Sky News, and contributes to outlets such as the FT, Bloomberg, and The Wall Street Journal. She holds an MBA from The Drucker School and is an Associate Fellow at Oxford’s Saïd Business School, delivering award-winning leadership programs for global corporations.