WEBVTT - In-market research

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Once you’ve completed your market research online

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and identified a market, you’ll need to do in-market research.

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This means going to the country of choice and identifying key

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things to help you make your export plan a success.

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Before you set-off, it’s important to plan an itinerary and

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have your contacts lined up and ready to meet

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to get the best value out of the trip.

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You should have identified potential buyers

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any distributors or agents you may wish to use

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and regulatory advisers.

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All of whom will help you build a picture of the best

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ways to enter and operate within the market.

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Trade shows are extremely useful in helping you to build contacts quickly.

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Test buyer response and investigate competitor offerings.

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You do not always need to exhibit your products or services.

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Research opportunities can be gained just by visiting.

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Be aware that smaller specialist shows can sometimes

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open up more opportunities than large higher-profile ones.

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Your in-market research should provide you

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with clear knowledge on your competitors.

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A solid understanding of customer behaviour, motivation and preferences.

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And the best routes to market.

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The Department for International Trade is here to help.

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It can provide access to a global network

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ready to help you identify and verify contacts

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support trade show visits, and trade missions.