The way you label and package your product for a foreign market
can have a large impact on everything
from ease of shipping, dealing with regulatory bodies and selling.
There are key things to know.
To avoid hold-ups start preparing early.
Check both shipping and freight forwarding
as well as local regulatory body advice. And find out what's needed.
Pay attention to local rules on packaging and descriptions
because they may differ significantly from the UK.
Information like nutrition for example, could require different labelling.
Research what the consumers in your chosen market may expect to see.
When considering packaging styles make sure you
research local buying behaviour and cultural associations.
Packaging that may work brilliantly for a British consumer
could be rejected elsewhere.
Colours for example, have different associations in different countries.
Think about the end users' needs and lifestyle.
If you're mainly going to be selling online
is your packaging post box friendly, for example?
You'll also need to consider language requirements.
And in non-English speaking markets translate and localise your labelling.
Finally, make sure your product is properly packaged for international travel.
Handling is not always delicate, so make sure it's packed robustly.
Check the requirements for all handlers. From home to the end users.
And make sure you know what requirements
they have for things like barcode labels.
Because it's likely there will be different requirements
for different legs of the journey.