WEBVTT - Getting ready for a trade show as an exhibitor


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Trade shows can be an important part of an export marketing plan

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having a standard a trade exhibition is often

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a great way to introduce your company to a new market

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Access customers see the competition and check demand

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However trade shows can cost in both time and money

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and will therefore require thorough planning

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You should set goals before you go to measure success and

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return on investment such as raising interest

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 in a new product or gaining new sales or clients

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Here are a few things to consider whilst planning for a trade show

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Firstly create an accurate budget and stick to it

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spend time designing your stand and pay attention to its location to maximise footfall

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Use your digital channels to advertise your exhibition

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Train your staff

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Working at a trade show will be different from their day job

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And contact potential new and existing customers to arrange a meeting there

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Once you're booked there are then some key points

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to remember during the trade show

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Have your sales pitch practiced so you're not caught off guard

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and be ready to network

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Don't rush into agreements particularly with agents and distributors

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Delay agreement until you've had time to consider the proposal

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Dress appropriately

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Business dress is different across the world

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Create some competitions or giveaways to attract attention

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and consider live streaming certain aspects to social channels to create a buzz

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After the show ends the work doesn't stop

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acting fast and following up on any leads

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and contacts can ensure a greater degree of success