Trade shows can be an important part of an export marketing plan
having a standard a trade exhibition is often
a great way to introduce your company to a new market
Access customers see the competition and check demand
However trade shows can cost in both time and money
and will therefore require thorough planning
You should set goals before you go to measure success and
return on investment such as raising interest
in a new product or gaining new sales or clients
Here are a few things to consider whilst planning for a trade show
Firstly create an accurate budget and stick to it
spend time designing your stand and pay attention to its location to maximise footfall
Use your digital channels to advertise your exhibition
Train your staff
Working at a trade show will be different from their day job
And contact potential new and existing customers to arrange a meeting there
Once you're booked there are then some key points
to remember during the trade show
Have your sales pitch practiced so you're not caught off guard
and be ready to network
Don't rush into agreements particularly with agents and distributors
Delay agreement until you've had time to consider the proposal
Dress appropriately
Business dress is different across the world
Create some competitions or giveaways to attract attention
and consider live streaming certain aspects to social channels to create a buzz
After the show ends the work doesn't stop
acting fast and following up on any leads
and contacts can ensure a greater degree of success