WEBVTT - Route To Market

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The best route into a market will depend on your product or

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service and the country you're exporting to. So let's consider

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five primary options.

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Firstly, direct sales to businesses or consumers.

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Direct sales will avoid the need for agents

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or distributors, giving you more control over price and

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customer engagement. However, this route can make it difficult

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to find clients. And a lack of market presence, language

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and cultural experience can also limit growth. 

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So perhaps you might choose to use an agent or distributor.

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They will already have market experience and contacts.

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But it comes with extra cost and the need to negotiate

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things like commission and exclusivity rights. 

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Another option could be to use licensing or franchising models which

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could mean taking a product to a market without the local

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setup costs. However, royalties are dependent on the rate

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of licensee development of the market.

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Alternatively, you could explore creating a joint venture to share costs, profits

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and losses. You'll have less control and there could be

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extensive legal work involved in setup. But partners can

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bring in valuable local knowledge, experience and contacts.

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Finally, you could also set up a business abroad by opening

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a local office. There are both higher costs and risks involved.

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So well-constructed legal agreements are vital.

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But this will offer you total control and more potential for fast growth.