Business Academy events

Explore how AI can streamline your reporting processes, find hidden patterns, and accelerate analysis.

We'll talk you through which AI tools you can tap into to help you monitor key performance indicators (KPIs) across your marketing campaigns, enabling more accurate, region-specific measurement.

Reaching the right customer with the right message at the right time is more crucial than ever. We'll show you how to use AI to help you identify and prioritise the audiences most likely to buy your products or services.

Knowing how to use AI isn't enough. The competitive advantage comes from knowing how to get AI to produce the result you actually need. This practical webinar teaches basic prompting to show you how to get more accurate, relevant and useful results from AI.

Marketers now save up to two hours a day using AI tools, AI has made content cheap to produce, but craft and strategy are what make it convert. This session shows how business can combine the speed of AI with the expertise that turns content into customers.

This practical webinar explores how AI can support international growth for small businesses, from researching and comparing potential markets to understanding local customers, competitors, trends and cultural differences.

When buyers turn to AI instead of Google, will your business still show up? Learn the strategies to ensure it does.

Used effectively, AI can help businesses meet those expectations while allowing customer service teams to spend more time on complex enquiries, relationship building and the moments where human judgement and empathy matter most.

Explore the principles and techniques that can help you communicate effectively with AI systems.

AI can dramatically compress that process, helping businesses research markets, uncover potential opportunities and prioritise prospects at a scale that was previously difficult for smaller sales teams to achieve.